The Atlantic shares how Chinese factories have found a new way around U.S. retailers and into our homes: Chinese apps. SHEIN and other Chinese apps are bypassing Amazon to be a new leader in Chinese goods. In addition to Amazon, Target, Walmart, and indie shops now have a new group of digital competitors embedded in customers’ pockets.
Except from The Atlantic article:
MATERIAL WORLD
IS THIS HOW AMAZON ENDS?
An open embrace of cheap foreign products has helped ...
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When I bought a gift at Sugarboo & Co., the store placed this coupon in my shopping bag. I like this strategy. I saved this coupon and left it on my countertop. That’s good for the store.
Our Store software could do something similar. It could send to customers a coupon in their digital receipts. For example, let’s imagine a person makes a retail purchase off your online Store. The customer could receive a coupon in their purchase ...
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July 2, 2019
July 2, 2019
Carol Shroeder, owner of a gift shop, a retail expert, and a Bridge member, shared this advice about inventory:
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Markdowns = Money βDonβt let inventory become familyβ is one of my favorite retail sayings. We all know the feeling of bringing in merchandise because we love it, hoping that just the right customer will come in who loves it too. Itβs sometimes hard to accept the fact that it is costing the shop money to hold onto an item that isnβt selling.
Expert tip for 2016: make your store more cluttered, advises Paco Underhill. That leads to more sales. William-Wayne, an NYC-based retailer, epitomizes this strategy by stacking $100 plates a mile high on the floor. Read the full article with Paco's advice here at NY Times
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